In the western world, writing consultants, coaches or mentors are common. [Read the note at the bottom of this post on the nomenclature]. Not so much in India, where most writers and aspiring authors prefer a do-it-yourself approach. This is less out of over-confidence and more out of a lack of awareness (about the concept itself and the availability of good writing mentors).
At Booksoarus, apart from the blog posts that we write, we have also been formally mentoring writers (who’ve approached us proactively for coaching and consulting) and thought it was a good time we write an article on it so more aspiring authors can polish their work before they approach literary agents and publishers in India and abroad.